Hacker-Pschorr Radler Promotion 2017 / 2018

Conception and implementation of the Hacker-Pschorr Radler Promotion.

Sunny summer days, life in Munich takes place in the most popular places on the streets. What should not be missing? That’s right – a chilled Hacker-Pschorr Radler. We fulfilled this wishful thinking with our mobile cyclists, who brought the cooled Hacker-Pschorr exactly where the people in Munich enjoy life. From the trendy district to the green space, the university to the Isar. Those who were lucky could get hold of a popular drink.